Arby’s Social
ACD
China Levy
Art Director
Nathalie Elwood, Bri Lucero
Copywriter
Manuel Garcia, Nick Massahos
Crafted lots of stuff for Arby’s social. From handbuilt paper lanterns to Wes Anderson-style food shoots, Arby’s did it all. Here’s some faves.
These are social posts we concepted and executed from start to finish. As the social art director, I was lucky enough to be very hands-on; 90% of what you see was built and/or designed by me, including paper lanterns, snowy village sets, and hand-drawn cards.
A little Wes Anderson, a lot of Arby’s. We took his signature symmetry, color palettes, and meticulously styled worlds and gave them the roast beef treatment. Concepted, art directed, and shot in-house.
Wes Arbyson
Boots Time Lapse
I hand-painted these Arby’s-inspired boots and captured the whole process in a time lapse, turning a simple craft moment into a satisfying piece of social content.