Wendy’s x nascar
GCDs: Ben Conaghan, Conor Clarke
AD: Nat Elwood
CW: Emily Friedman
WAKE AND BACONATE
Wendy’s asked us to make a car wrap to promote their Breakfast Baconator. We used the hallmark feature of the Bristol Night Race to our advantage.
We wanted to stand out from the crowd (and the dark night sky) with a car wrap that screams “SUNRISE, MORNING, BREAKFAST, BACONATOR”. With help from Track House, we created a bright sunrise-inspired design, so tomorrow’s breakfast order stays top of mind with sun rays, ombre, and sunrise colors.
 
                         
            
              
            
            
          
               
            
              
            
            
          
              