Wendy’s x nascar

GCDs: Ben Conaghan, Conor Clarke

AD: Nat Elwood

CW: Emily Friedman

WAKE AND BACONATE

Wendy’s asked us to make a car wrap to promote their Breakfast Baconator. We used the hallmark feature of the Bristol Night Race to our advantage. 

We wanted to stand out from the crowd (and the dark night sky) with a car wrap that screams “SUNRISE, MORNING, BREAKFAST, BACONATOR”. With help from Track House, we created a bright sunrise-inspired design, so tomorrow’s breakfast order stays top of mind with sun rays, ombre, and sunrise colors.

CAR REVEAL VIdeo

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